{"id":3037,"date":"2025-07-01T13:06:43","date_gmt":"2025-07-01T13:06:43","guid":{"rendered":"https:\/\/turismo.w4msolutions.com\/tourism-in-portugal-analysis-of-2024-results-and-outlook-for-2025\/"},"modified":"2026-04-26T22:01:27","modified_gmt":"2026-04-26T22:01:27","slug":"tourism-in-portugal-analysis-of-2024-results-and-outlook-for-2025","status":"publish","type":"post","link":"https:\/\/turismo.w4msolutions.com\/en\/tourism-in-portugal-analysis-of-2024-results-and-outlook-for-2025\/","title":{"rendered":"Tourism in Portugal: Analysis of 2024 Results and Outlook for 2025"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||28px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-50px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4 data-start=\"266\" data-end=\"477\">The tourism sector in Portugal has once again proven to be an essential driver of the national economy, showing robust growth indicators in 2024 that continue and consolidate in the first months of 2025.<\/h4>\n<p data-start=\"514\" data-end=\"881\">In 2024, tourist accommodation in Portugal registered <strong data-start=\"574\" data-end=\"602\">31.6 million guests<\/strong>, representing an increase of <strong data-start=\"635\" data-end=\"655\">5.2% compared to 2023<\/strong>, and <strong data-start=\"659\" data-end=\"687\">80.3 million overnight stays<\/strong>, with year-on-year growth of <strong data-start=\"720\" data-end=\"728\">4.0%<\/strong>. This dynamic translates into total revenues of <strong data-start=\"791\" data-end=\"819\">\u20ac6.7 billion<\/strong>, a significant increase of <strong data-start=\"850\" data-end=\"859\">10.9%<\/strong> compared to the previous year. <\/p>\n<p data-start=\"883\" data-end=\"1199\">As for overnight stays, growth was balanced, with resident overnight stays increasing by <strong data-start=\"1012\" data-end=\"1020\">2.4%<\/strong> and non-resident overnight stays growing by <strong data-start=\"1057\" data-end=\"1065\">4.8%<\/strong>. These results show the consolidation of domestic tourism, as well as the strengthening of Portugal&#8217;s international appeal as a destination. <\/p>\n<p data-start=\"1201\" data-end=\"1561\">Total revenue generated by tourism in 2024 reached <strong data-start=\"1282\" data-end=\"1311\">\u20ac27.7 billion<\/strong>, corresponding to an increase of <strong data-start=\"1348\" data-end=\"1356\">8.8%<\/strong> compared to 2023. The international markets that contributed most to this performance were the <strong>United States (+13.9%), the Netherlands (+13.5%) and Switzerland (+10.4%).<\/strong> <\/p>\n<p data-start=\"1201\" data-end=\"1561\">\n<h3 data-start=\"1563\" data-end=\"1595\">Indicators until May 2025<\/h3>\n<p data-start=\"1597\" data-end=\"1752\">The positive trend in the sector continues in 2025, with preliminary data up to May confirming the resilience and continued growth of tourism in Portugal.<\/p>\n<p data-start=\"1754\" data-end=\"2005\">In May 2025, tourist accommodation recorded <strong data-start=\"1807\" data-end=\"1834\">3.2 million guests<\/strong> (+2.6%) and <strong data-start=\"1845\" data-end=\"1872\">7.8 million overnight stays<\/strong> (+1.3%), generating <strong data-start=\"1890\" data-end=\"1934\">\u20ac717 million in total revenue<\/strong> (+8.7%) and <strong data-start=\"1945\" data-end=\"1996\">\u20ac550.6 million in room revenue<\/strong> (+8.9%).<\/p>\n<p data-start=\"2007\" data-end=\"2282\">From January to May 2025, the sector recorded <strong data-start=\"2064\" data-end=\"2092\">11.7 million guests<\/strong> (+3.9%) and <strong data-start=\"2103\" data-end=\"2131\">28.3 million overnight stays<\/strong> (+2.3%), with total revenues reaching <strong data-start=\"2174\" data-end=\"2202\">2.2 billion euros<\/strong> (+7.9%) and room revenues totalling <strong data-start=\"2245\" data-end=\"2273\">1.7 billion euros<\/strong> (+8.0%).<\/p>\n<h3 data-start=\"2284\" data-end=\"2332\"><\/h3>\n<p data-start=\"2334\" data-end=\"2680\">According to data from the Bank of Portugal, the preliminary indicator for the travel and tourism item in the balance of payments points to a <strong data-start=\"2529\" data-end=\"2553\">6.1% growth in tourism-related exports in May 2025<\/strong>, totalling <strong data-start=\"2567\" data-end=\"2596\">\u20ac2,601.34 million<\/strong>, while imports grew by <strong data-start=\"2632\" data-end=\"2640\">4.8%<\/strong>, reaching <strong data-start=\"2652\" data-end=\"2679\">\u20ac629.15 million<\/strong>.<\/p>\n<p data-start=\"2682\" data-end=\"2974\">In the year to May, tourism revenues stood at <strong data-start=\"2748\" data-end=\"2777\">\u20ac9,843.53 million<\/strong>, representing an increase of <strong data-start=\"2810\" data-end=\"2847\">5.6% over the same period in 2024<\/strong>. Tourism expenditure also grew, reaching <strong data-start=\"2900\" data-end=\"2929\">\u20ac2,289.29 million<\/strong>, corresponding to an increase of <strong data-start=\"2965\" data-end=\"2973\">5.2%<\/strong>. <\/p>\n<p data-start=\"2682\" data-end=\"2974\">\n<h3 data-start=\"2976\" data-end=\"3011\">Outlook and challenges for the sector<\/h3>\n<p data-start=\"3013\" data-end=\"3343\">These figures demonstrate the continued vitality of tourism in Portugal, showing sustained growth in terms of both demand and revenue. The balance between the increase in overnight stays by residents and non-residents, combined with the significant increase in revenue, reinforces the importance of tourism in the national economy. <\/p>\n<p data-start=\"3345\" data-end=\"3604\">However, maintaining this positive trajectory depends on the sector&#8217;s ability to address challenges such as environmental sustainability, managing tourist pressure in popular destinations, and adapting to new trends and tourist expectations.<\/p>\n<p data-start=\"3606\" data-end=\"3830\">Portugal is therefore in a privileged position to consolidate tourism as a driver of economic and social development through <strong>innovation, diversification of supply and investment in quality and technology.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tourism sector in Portugal has once again proven to be an essential driver of the national economy, showing robust growth indicators in 2024 that continue and consolidate in the first months of 2025. In 2024, tourist accommodation in Portugal registered 31.6 million guests, representing an increase of 5.2% compared to 2023, and 80.3 million [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-3037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/posts\/3037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/comments?post=3037"}],"version-history":[{"count":92,"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/posts\/3037\/revisions"}],"predecessor-version":[{"id":6567,"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/posts\/3037\/revisions\/6567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/media\/2594"}],"wp:attachment":[{"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/media?parent=3037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/categories?post=3037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turismo.w4msolutions.com\/en\/wp-json\/wp\/v2\/tags?post=3037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}