Tomatino Restaurants: Digital Menu Boards and W4M WiFi network

The Tomatino restaurant chain wanted to improve its customers’ experience and enlisted the help of W4M’s digital solutions to do so.

Implemented Solution

W4M developed and implemented solutions for Tomatino Restaurants:

• Internal WiFi: WiFi network for internal teams and operations, ensuring stable connectivity for order management and internal systems.
• Digital Menu Boards: Installation of digital menu boards in all restaurants, allowing dynamic and personalised display of menus, promotions and new dishes, adaptable in real time.
• Digital Content Management System: Way2DS platform for remote updating of menu and promotion content.

Achieved Results

• Improved Customer Experience: The dynamic presentation of menus makes browsing products more intuitive and appealing.
• Flexibility and Agility: Remote content updates allow communications to be quickly adapted to the needs of each shop, without the need for printed materials.
• Greater Visual Impact: The digital format better captures customers’ attention, increasing the effectiveness of promotional campaigns and optimising communication at the point of sale.
• Sustainability and Operational Efficiency: The elimination of printed posters reduces costs and contributes to a more sustainable and efficient operation.