Odemira Tourism Fair with Video Analytics System

The Odemira Tourism Fair is a landmark event for promoting local tourism, bringing together exhibitors, visitors and industry professionals. To optimise event management and obtain accurate data on visitor numbers, Odemira Municipal Council turned to W4M’s Video Analytics technology for intelligent people counting.

Implemented Solution

W4M installed an advanced Video Analytics system enabling:

• Accurate visitor counting in real time, providing strategic data on event attendance.
• Analysis of people flow to understand movement patterns and optimise exhibitor layout.
• Continuous monitoring to ensure more efficient organisation based on concrete data.

Achieved Results

• Data-Driven Management – Detailed reports on audience attendance helped the organisation make informed decisions for future editions.
• Improved Visitor Experience – Flow analysis allowed for adjustments to be made to the layout of spaces, improving circulation and accessibility.
• Organisational Efficiency – Real-time monitoring enabled immediate adjustments to optimise the event.