Interactive digital signage in Continente bakeries

Continente Bakeries have innovated the way they communicate with customers by integrating W4M’s interactive Digital Signage solution. This system allows employees themselves to activate real-time alerts on digital screens whenever fresh products come out of the oven, ensuring dynamic and effective communication.

Implemented Solution

W4M installed an intelligent Digital Signage system allowing product communication to be done at the right time:

• Dynamic Digital Screens strategically positioned to display products.
• Interactive Tablets in the Production Area: Next to the oven, each bakery unit has a tablet with pre-configured buttons corresponding to different products.
• Manual Activation of Real-Time Alerts: Whenever a baker removes hot bread, cream cakes or other freshly made products, they can press a button on the tablet to immediately activate an alert on the digital screens, informing customers about the availability of fresh products.

Achieved Results

• Greater Customer Attraction and Conversion: The immediate highlight of freshly prepared products drives purchasing decisions and increases customer flow in the bakery area.
• Operational Efficiency: Reduced reliance on printed materials and more intuitive and effective communication.
• Customisation and Flexibility: Each store can tailor alerts based on product availability, ensuring a more engaging experience for customers.