Portugal sees strong growth in the tourist accommodation sector in April
In April 2025, the tourist accommodation sector in Portugal once again recorded very positive results. According to data released by INE, there were 2.9 million guests (+8.5%) and 7.1 million overnight stays (+9.2%) compared to the same month in 2024. Total revenue amounted to €571.1 million (+12.6%) and room revenue reached €436.0 million (+13.9%).
This robust performance was influenced, in part, by the change in the Easter calendar, which in 2025 fell in April (in 2024, it was in March), concentrating tourist flows in a more favourable period in terms of demand.
From January to April 2025, the results remain positive:
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8.5 million guests (+4.4%)
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20.5 million overnight stays (+2.7%)
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Total revenue of €1.5 billion (+7.5%)
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1.1 billion euros in accommodation revenue (+7.7%)
Tourism continues to drive service exports
The Bank of Portugal’s preliminary indicator for the Travel and Tourism item in the balance of payments points to a 7.6% growth in tourism exports in April, reaching 2,227.69 million euros. Tourism imports also grew by 9.0%, reaching 633.61 million euros.
In the first four months of 2025, tourism revenues exceeded €7.2 billion (+5.1%), while tourism expenditure exceeded €1.66 billion (+5.3%).
Portugal remains one of the most popular destinations in Europe
According to the European Travel Commission (ETC) report Monitoring Sentiment for Domestic and Intra-European Travel, Portugal remains in the TOP 10 of European tourists’ preferences for the next 6 months. The survey, which assessed 10 source markets, indicates that 72% of Europeans intend to travel by the end of the summer.
Among those who intend to visit Portugal:
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30.4% have been to the country before, indicating a high rate of loyalty.
The most valued criteria when choosing a destination are:
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Safety (a priority for more than half of respondents)
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Good weather conditions (39.1%)
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Attractive promotions and offers (34.8%)
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Sustainability and efficiency: pillars of future tourism
In a context of growing tourist demand, it is essential to ensure the sustainability of destinations, balancing increased activity with the protection of natural resources and the quality of life of local communities. W4M supports the tourism sector with digital solutions that contribute to more efficient and sustainable management: from real-time monitoring of energy and water consumption in tourist facilities, to intelligent management of visitor services and flows, through to personalised digital communication and the use of data to support strategic decisions. These tools not only reduce costs and emissions, but also improve the visitor experience and reinforce the environmental commitment of destinations.
