W4M Digital Signage Solution for Menu Boards

Rede Go Natural, a chain of restaurants focused on healthy eating, sought an innovative digital solution to optimise the management of its menus and promotions. W4M was chosen to implement a digital signage solution, providing a modern and efficient way to communicate information to customers in real time.

Implemented Solution

W4M implemented the W4M Digital Signage solution, which includes digital menu boards and interactive displays, with the aim of presenting menus and promotions in a dynamic and attractive way. The solution included:

• Digital Menu Boards: Installation of digital screens in service areas and restaurants, displaying menu options, ingredients and promotions in a clear and visually appealing way.
• Promotion and Information Displays: Placement of interactive displays at strategic points to advertise special offers, seasonal promotions and information about the products and services offered by Rede Gonatural.
• Centralised Content Management: Way2DS real-time content management system, which allows the Rede Gonatural team to quickly update and modify the information displayed on the displays, in any location, ensuring the relevance and accuracy of the messages conveyed.

Achieved Results

• Improved Customer Experience: Digital menu boards offer a more attractive and intuitive way to present menus, making it easier for customers to choose and effectively highlighting promotions.
• Efficient Content Management: Centralised management allows for quick updates of information, regardless of location. Our platform also allows you to schedule content.
• Greater Visual Impact: Dynamic displays catch customers’ attention, increasing the impact of messages related to the brand’s products and services.