The Internet of Things (IoT) is revolutionising the tourism sector, promoting smarter and more efficient space management and providing personalised experiences. This transformation integrates the principles of sustainability and ESG (Environmental, Social and Governance) criteria, while enhancing the security and operational efficiency of establishments.
Global Approach and Technological Integration
The true power of IoT lies in the interconnection between various smart devices and their ability to communicate with each other. It is not enough to simply install sensors or connected equipment — it is essential to ensure that the network infrastructure is prepared to support a fluid and scalable digital ecosystem.
Most companies and tourist attractions already have WiFi networks. The good news is that there is no need to create new infrastructure dedicated to IoT: leading wireless equipment manufacturers offer ‘IoT-ready’ solutions that are compatible with Zigbee, LoRa and BLE standards. These solutions allow the existing LAN network to be used for IoT device connectivity, in parallel with WiFi. This approach offers significant advantages: reduced costs for cabling and network equipment, greater simplicity of implementation and less maintenance effort. This efficient integration of technological infrastructure is the basis for a more modern, resilient and sustainable tourism operation.
Practical Examples of Application
Remote Control and Space Customisation
In hotels and accommodation facilities, the installation of connected thermostats, light bulbs and blinds allows for control through automated scenarios (e.g. if the window is open, the AC will be turned off). This customisation improves comfort and optimises energy consumption, contributing to the reduction of operating costs and the achievement of sustainability goals.
Surveillance and Access Management Systems
Devices such as surveillance cameras, motion sensors, and smart locks are essential for the security of establishments. In parks and events, where there is a high influx of people, these systems allow for continuous monitoring and centralised access control, increasing security.
Intelligent Management of Green Spaces
Solutions such as the SmartHive smart irrigation system, brand W4M, demonstrate how IoT can be applied to water management. By adapting to existing irrigation systems, this technology automates water consumption based on external data – such as soil moisture and weather conditions – creating real-time irrigation schedules. This approach reduces waste, quickly identifies leaks, and manages gardens, golf courses, and amusement parks in a sustainable manner aligned with ESG best practices.
Energy Consumption Optimisation
W4M’s SmartHive platform is an IoT solution that intelligently adjusts the climate control and lighting in tourist spaces. In hotels, accommodation and other environments, energy management is optimised to operate only when necessary. This intelligent control minimises resource waste, reduces operating costs and supports sustainability goals, contributing to more conscious and environmentally responsible operations.
With these solutions, the tourism sector benefits from a transformation that goes beyond technological modernisation. By integrating devices and systems, tour operators can improve the customer experience, enhance the security of spaces and adopt sustainable practices that meet ESG criteria. In this way, they position themselves at the forefront of innovation, ready to respond to the demands of an increasingly dynamic and conscious market, committed to a more sustainable future.
